5 Logos and their meanings

 Daniel Friedman

ART 210

9/9/15

5 Logos and their meanings

The British Airways logo depicts a “swoosh” in red and blue colors. The colors represent the United Kingdoms flag, and the BIG capital letters standout to a crowd and shout out that they are the flag carrier of the United Kingdom.

Seen above are the logos of Delta and DELTA airlines. The first logo is the earlier logo form the late 90’s to early 2000’s. The “D” is upper case while the rest is in lower case. The red and blue colors also depict the USA flag. The Triangle, or delta, represents the Greek letter delta. The new logo is more simple and modern, recoloring the Delta to all red and dark red on one side to show contrast. The designers retain blue lettering showing the airlines’ pride for the red, white, and blue.

TWA, is an interesting logo for the now defunct airline. This is because the logo has the acronym for the name of the company in it--unique in the airline industry. The BIG and BOLD, bright red letters draw peoples’ attention, it is instantly recognizable at a visual level. The BIG TWA, is a visual reference for Trans-World-Airlines.

The logo pictured above belongs to Air Canada, the national carrier of Canada. The leaf says it all, because it is Canada’s flag and the airlines logo at the same time. The pixelated leaves give the impression of a shining bright Canadian red maple leaf. Surrounded by green leaves, the dots are off the red maple leaf, which is also the type of red leaf pictured.

American Airlines, a United States “legacy carrier,” has absorbed many airlines over the years to form what American Airlines is today. The first logo pictured was introduced in the late 1970’s and used until 2015. The red and blue “A” represent the United States flag, and the eagle represents our national bird and freedom. Although many aircraft still wear the first livery (logo), the new logo, just introduced this year, still keeps the beak of the eagle from the previous logo, but also incorporates U.S. Airways bright blue, and maintain American Airlines red. This design move shows their recent acquisition of U.S. Airways and still keeps their own heritage. Many contemporary airlines pay homage to the past as well as looking to the future.